Understanding Direct Traffic – Part 1
Direct traffic isn't just the traffic that comes directly to your site because someone has typed your URL into the address bar. There's a lot more to it. Actually, direct traffic often includes...
View ArticleBusiness Beware: We don’t just Google
Gone are the days when getting found online was only about having a keyword optimised website. Now getting found is about content marketing and more specifically about knowing how your audience...
View ArticleCreating a Social Media Policy
In the wake of the recent Adria Richards scandal, companies should once again be thinking very carefully about their social media policies. What an employee can and cannot do online should be made...
View Article10 Ways to Drive Customers Away from your Website
Sometimes its easier to know how to keep someone on your website by first understanding those things that push them away. We've compiled a simple list of things you shouldn't be doing if you do want to...
View ArticleLead Generation in a Download
Downloadable guides aren't just generous offers from a company. They're a means of acquiring the data that Google Analtyics does not provide; the data that will move you, the browser, along the lead...
View ArticleConvert Facebook Likes into Sales
If you have a Facebook Page for your business, you're probably well aware of the fact that the path from 'like' to 'sale' is not direct. It's a journey with actionable steps. To get you started, I've...
View Article13 Signs your Online Presence Sucks
If you're wondering whether your website needs an update or whether you need a bit of constructive feedback, this post if for you. While every business is different, as is every target audience, there...
View ArticleIs guest blogging good or bad?
Lately, guest blogging has had quite a bit of press and what we've realised is that there's still a lot of confusion surrounding whether or not it's good for SEO. As a form of content marketing, guest...
View ArticleFast loading websites: Images
Slow loading pages have a big impact on site performance. According to a survey by Akamai and Gomez.com, users will abandon a site if it doesn't load within 3 seconds. Optimising your images for online...
View ArticleAll eyes on deck! Google unleashed another Penguin
On May 22, 2013, Google rolled out another change to its search ranking algorithm - Google Penguin 2.0 which is targeting web spammers and black hat SEOs. Approximately 2.3% of English-US queries were...
View ArticleIdiosyncrasies of marketing in the digital era
'Is it okay to tweet something that happened yesterday' or what do we do if Iran wants to 'Facebook friend us'? Is there a way to circumnavigate the digital world and how do you answer all the...
View ArticleLead Generation in a Download
Downloadable guides aren't just generous offers from a company. They're a means of acquiring the data that Google Analtyics does not provide; the data that will move you, the browser, along the lead...
View ArticleConvert Facebook Likes into Sales
If you have a Facebook Page for your business, you're probably well aware of the fact that the path from 'like' to 'sale' is not direct. It's a journey with actionable steps. To get you started, I've...
View Article13 Signs your Online Presence Sucks
If you're wondering whether your website needs an update or whether you need a bit of constructive feedback, this post if for you. While every business is different, as is every target audience, there...
View ArticleIs guest blogging good or bad?
Lately, guest blogging has had quite a bit of press and what we've realised is that there's still a lot of confusion surrounding whether or not it's good for SEO. As a form of content marketing, guest...
View ArticleFast loading websites: Images
Slow loading pages have a big impact on site performance. According to a survey by Akamai and Gomez.com, users will abandon a site if it doesn't load within 3 seconds. Optimising your images for online...
View ArticleAll eyes on deck! Google unleashed another Penguin
On May 22, 2013, Google rolled out another change to its search ranking algorithm - Google Penguin 2.0 which is targeting web spammers and black hat SEOs. Approximately 2.3% of English-US queries were...
View ArticleA thumbs up for the G+ platform – the future of social
Barely two years back Google+ was the bullied kid on the social media block. No one thought it would take off - not when Facebook was doing so well, and although pretty much everyone registered or had...
View Article5 ways you can sell even more online
You don’t necessarily need ‘conversion rate optimization services’ to sell more. Provided you’re willing to put in the time and get the help you need where you need it, you’ll be just fine. To make...
View ArticleDownload your Google Reader data before July 15 or lose it!
On the 1st of July, Google discontinued its Google Reader service. If you were an active Google Reader user, there’s no reason to panic…yet. According to Google, your data will be still be available to...
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