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Understanding Direct Traffic – Part 1

Direct traffic isn't just the traffic that comes directly to your site because someone has typed your URL into the address bar. There's a lot more to it. Actually, direct traffic often includes...

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Business Beware: We don’t just Google

Gone are the days when getting found online was only about having a keyword optimised website. Now getting found is about content marketing and more specifically about knowing how your audience...

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Creating a Social Media Policy

In the wake of the recent Adria Richards scandal, companies should once again be thinking very carefully about their social media policies. What an employee can and cannot do online should be made...

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10 Ways to Drive Customers Away from your Website

Sometimes its easier to know how to keep someone on your website by first understanding those things that push them away. We've compiled a simple list of things you shouldn't be doing if you do want to...

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Lead Generation in a Download

Downloadable guides aren't just generous offers from a company. They're a means of acquiring the data that Google Analtyics does not provide; the data that will move you, the browser, along the lead...

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Convert Facebook Likes into Sales

If you have a Facebook Page for your business, you're probably well aware of the fact that the path from 'like' to 'sale' is not direct. It's a journey with actionable steps. To get you started, I've...

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13 Signs your Online Presence Sucks

If you're wondering whether your website needs an update or whether you need a bit of constructive feedback, this post if for you. While every business is different, as is every target audience, there...

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Is guest blogging good or bad?

Lately, guest blogging has had quite a bit of press and what we've realised is that there's still a lot of confusion surrounding whether or not it's good for SEO. As a form of content marketing, guest...

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Fast loading websites: Images

Slow loading pages have a big impact on site performance. According to a survey by Akamai and Gomez.com, users will abandon a site if it doesn't load within 3 seconds. Optimising your images for online...

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All eyes on deck! Google unleashed another Penguin

On May 22, 2013, Google rolled out another change to its search ranking algorithm - Google Penguin 2.0 which is targeting web spammers and black hat SEOs. Approximately 2.3% of English-US queries were...

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Idiosyncrasies of marketing in the digital era

'Is it okay to tweet something that happened yesterday' or what do we do if Iran wants to 'Facebook friend us'? Is there a way to circumnavigate the digital world and how do you answer all the...

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Lead Generation in a Download

Downloadable guides aren't just generous offers from a company. They're a means of acquiring the data that Google Analtyics does not provide; the data that will move you, the browser, along the lead...

View Article

Image may be NSFW.
Clik here to view.

Convert Facebook Likes into Sales

If you have a Facebook Page for your business, you're probably well aware of the fact that the path from 'like' to 'sale' is not direct. It's a journey with actionable steps. To get you started, I've...

View Article


Image may be NSFW.
Clik here to view.

13 Signs your Online Presence Sucks

If you're wondering whether your website needs an update or whether you need a bit of constructive feedback, this post if for you. While every business is different, as is every target audience, there...

View Article

Image may be NSFW.
Clik here to view.

Is guest blogging good or bad?

Lately, guest blogging has had quite a bit of press and what we've realised is that there's still a lot of confusion surrounding whether or not it's good for SEO. As a form of content marketing, guest...

View Article


Image may be NSFW.
Clik here to view.

Fast loading websites: Images

Slow loading pages have a big impact on site performance. According to a survey by Akamai and Gomez.com, users will abandon a site if it doesn't load within 3 seconds. Optimising your images for online...

View Article

Image may be NSFW.
Clik here to view.

All eyes on deck! Google unleashed another Penguin

On May 22, 2013, Google rolled out another change to its search ranking algorithm - Google Penguin 2.0 which is targeting web spammers and black hat SEOs. Approximately 2.3% of English-US queries were...

View Article


Image may be NSFW.
Clik here to view.

A thumbs up for the G+ platform – the future of social

Barely two years back Google+ was the bullied kid on the social media block. No one thought it would take off - not when Facebook was doing so well, and although pretty much everyone registered or had...

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5 ways you can sell even more online

You don’t necessarily need ‘conversion rate optimization services’ to sell more. Provided you’re willing to put in the time and get the help you need where you need it, you’ll be just fine. To make...

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Download your Google Reader data before July 15 or lose it!

On the 1st of July, Google discontinued its Google Reader service. If you were an active Google Reader user, there’s no reason to panic…yet. According to Google, your data will be still be available to...

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